Traditional SEO is dead. Learn how Answer Engine Optimisation (AEO) and clean technical foundations can help your brand dominate AI search models like Claude, Perplexity, and Google.
1 April 2026
Most websites lose visitors before they’ve even scrolled. The first five seconds decide everything – trust, clarity, and whether someone believes you can help them. This guide breaks down how to pass the five-second test, what to fix first, and how clarity in design and messaging turns browsers into buyers.
2 April 2026
Not sure whether your business needs a custom-built site, a CMS like WordPress, or a no-code platform like Framer? This guide explains the differences, pros and cons, and how to choose the best approach for your website project.
OpenAI has officially announced the rollout of ads within ChatGPT, signalling the biggest shift in digital marketing since the launch of Google Ads. This move transforms the landscape from "searching for links" to "finding solutions", offering brands a new way to capture high-intent customers. We break down exactly how these ads work, why context is replacing keywords, and the specific "LLMO" strategy your business needs to adopt to drive sales in this new era.
Third-party cookies were meant to vanish in 2025, but the reality in 2026 is more complex. Safari and Firefox still block tracking by default, Chrome has slowed its full phase-out, and privacy-preserving alternatives are taking hold. Here’s what that means for compliance, analytics and marketing – and how to stay effective without intrusive tracking.
OpenAI has turned ChatGPT into an app platform – letting users access tools like Canva, Expedia, and Figma directly inside a conversation. For business owners, it’s the start of a new era where your brand can live, sell, and serve customers seamlessly through AI.
24 January 2026
If your website feels dated or underperforms, you’re likely torn between a full redesign and a lighter refresh. This guide explains how to choose, modernise confidently, and align brand and performance for 2026.
6 October 2025
OpenAI has launched in-chat checkout for U.S. users, letting customers buy products directly through ChatGPT. Here’s what that means for U.K. and New Zealand e-commerce businesses – and how to prepare for the era of Generative Engine Optimisation (GEO).
4 October 2025
Discover why Framer is the ultimate modern website platform for businesses — combining speed, design freedom, and built-in SEO. Learn how Stray builds high-performing Framer sites that look incredible and are easy to manage.
2 October 2025
Set your website project up for success with smart content preparation. This step-by-step guide from Stray covers everything you need to organise before the design and build begin, saving you time, money, and stress.
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